Why
"bad writing" and lots of typos
can make your ads even more
profitable
When
using glowing
customer testimonials in your ads
can actually hurt your sales
- A secret
way to use your competition's product or
service to sell yours (and without him
even knowing about it—Page 116)
- Wipe out
"writer's block" when writing sales
letters... with video games. (Page 16)
- How to
"skeptic-proof" even your most outrageous
claims and promises. (Page 38)
- What to
do if you need to write a successful ad
quickly—but have no idea where to begin
(Pages 132-134)
Dear
Friend,
If
you want to double (even triple) the money you
make from your sales letters...
even if you're brand new to
copywriting, and struggle with it now...
then this letter will show you how.
Here's
the story:
My
name is Ben Settle. I'm a direct response
copywriter and marketing strategist. And
many of my clients are amongst the world's most
successful
7-figure marketers and copywriters
—like
Ken
McCarthy (million-dollar ad writer, and
creator of "The System Seminar")...
Mike Dillard
(multi-million dollar info-marketer who has
consulted
Robert
Kiyosaki's website team)... and
Captain Chris Pizzo
(#1 marketer in the
hyper-competitive self defense
niche).
Anyway, here
is why this is important for you:
I have
created a product (called
"The Copywriting
Grab Bag") that contains my entire
system for writing winning ads for some of the
richest and most successful marketers on the
Internet.
However, this
product is
expensive.
There is no money back guarantee.
And, it's NOT for the "casual"
copywriter or marketer.
Frankly, most people probably should
not
invest in it at all.
To help you
decide, here are some of the secrets
revealed in it:
- A sneaky (but 100% legal)
way to use your competitor's customer
testimonials... in YOUR advertising.
Page 40
- How to write money-making ads right out
the gate—without needing any special
"tricks", formulas or swipe files.
Page 169
- A secret
way to get paid cash for ezine
articles you've already written.
Page 210
- The single biggest mistake copywriters
make with their email
copy. (This mistake almost guarantees
you make a mere fraction of what you
could—and should—be making.
See page 296.)
- 3 ways to
write irresistible bullet points that
almost force people to buy whatever you
sell. Page 113
|
"Immediately
Pulled Out Between 6
To 10 Things
To Test In My Sales
Letters"
"I usually have a
stack of a dozen books or
so on my shelf and
everything goes on the
bottom of the shelf. After
skimming it, there were so
many tips that I
immediately picked up it
went to the top of the
book shelf and
and it was the next book
that I read. My first read
through I pulled out
between six to ten new
things to take and test in
my own sales letters
online. And it's on the
shelf for another read
through again coming up
soon."
-Terry
Dean
www.TerryDean.org
Hear What Terry
Says Below...
|
|
- How to use an ordinary telephone to double
your sales... and without doing any
telemarketing. Page 180
- The little-known reason why capturing
emails could be cutting your profits in half.
(Capturing your customers' email addresses
is a "must" online... or is it? Find
out why it could be eating
your profits on pages 142-143.)
- Why "bad writing" and lots of typos can
make you even more sales. Page 67
- How to create professionally produced
Internet video ads on a "shoe-string"
budget. Pages 188-190
- The best place in your ad to offer an upsell.
(This
is easily the most valuable piece of "real
estate" for maximum upsells. Find out
where it is, and how to use it, on pages
206-207.)
- The exact
kind of content to give away on your website
if you want to attract the best
buyers. Page 254
- The incredible copywriting secret of a
480-pound woman who died while being
surgically removed from her couch!
(This tragic news story contains one of the
single most powerful copywriting secrets
ever discovered. Use it in your
ads, and your response is all but guaranteed
to increase—dramatically.)
Page 21
- How to use an ordinary one-inch binder to
sell more of your services than you ever
could with a "sales letter." (This
secret method is used by a world famous
"lemon law" lawyer I once hired. He
never has to advertise and people flock to
him in droves.
Here's
how to use his method in YOUR
business.) Page 43
- Why your swipe file could be crippling
your sales right now... without you even
realizing it. Page 82
- How to
wipe out "writer's block" forever... with
video games. (No
more writers block or struggling with the
blank page. Just follow these
instructions, and you can turn your Nintendo Wii into a
copywriting machine—working
tirelessly on your behalf to create one
blockbuster ad idea after another.)
Page 16
|
"It's Already
Making Me Money"
"I absolutely love
The Copywriting Grab Bag
and it's already making me
money. Just the other day
I wrote an article using
'precaution copy' as
recommended on page 110
and it helped me sell
quite a few extra copies
of one of my new
products."
-Roger Haeske
www.RogerHaeske.com
|
|
- How to write ads that turn non-buyers into
buyers. (Works even on annoying
"freebie seekers" who never buy anything).
Page
118
- Why
“boring” headlines often out-pull
“exciting” headlines. Pages 270-271
This is one of
"A-List" copywriter Doug D'Anna's most profitable secrets.
Not
one in 1,000 copywriters knows about it.
And yet, it can
dramatically increase the
response of almost
any ad you write.
And
by the way...
Doug
D'Anna's
copy has generated over $125 million dollars in
sales for direct marketing powerhouses like
Phillips
Investment Resources,
Forbes,
Prevention Health Books,
Lombardi
Publishing,
KCI Communications and many
others.
He
is also widely considered to be one of the
world's
top copywriters—with
endorsements and testimonials from
Gary Bencivenga
(universally called the "world's greatest
copywriter"),
Brian
Kurtz (vice president of Boardroom),
Chris Marrett
(Senior group publisher of Phillips Investment
Resources),
Walter
Pierce (President of KCI
Communications)... and more.
And
some of the little-known secrets Doug reveals in
Appendix 7
include:
Why
people do NOT buy benefits (and what they
do
buy instead)... The secret of making people want
to buy from you and ONLY you... What Joe Montana
(the famous football star) can teach you about
copywriting that no “guru” ever will... Why most
copywriters should throw their swipe files in
the
trash...
and...
How To Constantly
Sell
Throughout Your Ad
Without Even Mentioning
Your Product!
This
brilliant secret is used in many of the
highest-pulling ads ever created.
And
yet, you will likely never find it even
whispered
about in today's most popular copywriting books,
courses, and seminars.
Here
are
more
secrets you'll find in
The
Copywriting
Grab Bag:
- How to jack up your profits by 10%, 15%,
even 20% or more...
without
touching one word of your ad or current
marketing process. (Catalog companies
do this simple thing ALL the time. And
there are a few smart marketers—online and
offline—who make a small fortune every day
using this secret, too. Details on
pages 208-209.)
- The #1 "deadly mistake" people make when
sending out free reports and lead generation
pieces. (This common "blunder"—almost
everyone using lead generation
commits—destroys your credibility and
practically guarantees nobody buys from
you.) Page 147
|
"I
Recommend Anybody
Trying To Get Better
Response To Read It"
"Ben, what a massive
contribution to the
copywriting world. And
very original. And I
recommend anybody who's
trying to get a handle on
copywriting or get better
response to their ad copy
to get it and read it.
It's really a fantastic
resource."
-Ken
McCarthy
7-figure
copywriter
and info-marketer
www.TheSystemSeminar.com
Hear
What Ken
Says
Below
|
|
- How to "delete proof" your email pitches.
(Page 97)
- The #1 "big mistake" people make on their
blogs that absolutely kills
their sales. Page 239
- A single, “magic word” (often used with
CNN newscasts) that will have your prospects
glued to your ads—even with a hundred other
distractions competing for their
attention. Pages 190-191
- Why old-time copywriters purposely
misspelled words and mangled
the grammar in their ads. (And why you
should test doing the same thing
today.) Page 68
- How reading the Holy Bible and the
National Enquirer together can give you unlimited
ideas for your ads, sales letters, articles
and products. Page 15
- Two little-known ways to get full page
newspaper and magazine ads for pennies
on the dollar. (One way is to use "remnant"
space advertising. But almost nobody
thinks to use this second way that is even
easier and cheaper.) Pages 149-150
- How to use direct mail and space ads
to drive highly targeted leads and customers
to your website.
(One huge
mistake is relying on Google for
leads. Here's a way to generate more
and better leads for less money, and without
having to worry about Google's next
"algorithm" change.) Page 152
- How to use email to become a "household
name" expert in your field. Pages
291-293
- A unique (but extremely simple
and 100% proven) way for any
online business to literally double your
profits in 59 days or less. (Doberman
Dan Gallapoo learned this incredible tip
while working side-by-side with the late,
great copywriter Gary Halbert. Best
part is, almost nobody online does
this. Which means, when YOU use it,
you'll stick out like a sore thumb—even
against your savviest competitors.)
Page 159-160
- A scientifically proven way (recently
discovered by neurologists) to transform
your frustration with writing ads into
boundless creative energy. Page 168
- How to use social media sites to quickly
and easily dominate your market.
(Social marketing expert Brian Clark uses
this secret to attract tens of thousands of
readers to his blog each day.
People are usually floored when they see how
simple this is.) Page 238
- The "hidden danger" of swiping the highest
pulling ads on the Internet. Page 306
- How
watching a certain movie at your local
video store can dramatically increase the
response of your ads. (Go to page 18
for the title of this movie and exactly
how to watch it. The late
copywriting genius Eugene Schwartz called
this one of the most important selling
secrets ever invented—and
it
works for ANY kind of product or service
you sell.)
- When using glowing customer testimonials
in your ads can actually hurt
your sales. Page 95
- Why tossing your order forms on the street
can increase your response by as much as
30%? Page 178
- How even "newbie" copywriters can
beat the pants off seasoned pros.
(This
secret
is
perfect
whether you're a freelance copywriter trying
to beat someone's control... or a marketer
wanting to eliminate your
competition.) Page 91
And
by the way, while we're talking about your
competition...
The
Copywriting
Grab Bag features all
kinds of
ways to screw with your competitors' heads...
...and
even use their hard work to YOUR
advantage.
For
example:
How to use your competition's product or service
to sell
yours (and without him even
knowing about it—Page 116)...
How to
destroy your competition's sales by
praising
them to the moon in YOUR ads (Page 45)... and
even...
How To Get
Your Competition
To Write Your Headlines
For You!
This
"stealth"
copywriting method works almost like
magic.
And
it literally gets your competition to
eagerly
and
happily
help you write high-pulling headlines (and even
let you know, before you run your ad, if they
will work or not) for your sales letters without
paying them a penny.
You
can find this extremely valuable secret on page
122.
Here
are some
more
secrets in
The
Copywriting Grab Bag:
- How to
make your ads pull MORE money and response
by putting LESS time into writing
them. (This tip is perfect if you
find copywriting to be slow torture.) Page
312
- A secret website where you can access
almost every single direct response
newspaper ad that has ever been published in
the past 100 years. Page 27
|
"A Thing
Of Beauty..."
"Your 'Copywriting
Grab Bag' book not only
has a lot of really
priceless information, but
your (secret described
on page 72)
bullet point idea is a
thing of beauty. So
simple, yet so
irresistible. I've already
put it into practice. What
reader could help
themselves from filling
out an order form when you
use that technique?"
-Charles Brown
www.Dynamic-copywriting.net
|
|
- The
single most profitable way to build a targeted opt-in email
list of buyers. Page
281
- How to add sales appeal and value to the
photos in your ads. Page 74
- A secret way to use your TV set to raise
your IQ by 10 points. (And without even
turning it on!) Page 191
- How to get noticed in hot, super-crowded
markets where nobody knows who you
are. (Most copywriters and marketers never
think to do this. And it gives you a
HUGE advantage over even your most popular,
"cash-flush" competitors. Details on
page 108.)
- How to
"sell" people on your products and
services... before they even see your ads
or sales letters! Page 44
- A secret place to find your first
copywriting client before
you have a portfolio, testimonials or a
"track record." Page 89
|
"Going
On
The Shelf
Next To Clayton
Makepeace's
Book"
"Awesome! Inspiring!
"Your book is going right
on the shelf next to one
of my other often
consulted copywriting
books... by none other
than Clayton Makepeace
himself. Nice work!"
-Ray Edwards
Copywriter
for Tony Robbins,
Frank Kern, Rich
Schefren and other
top Internet
marketers
www.RayEdwards.com
|
|
- How to use "warning labels" in your ads to
dramatically increase your sales. Page
110
- How to tell—almost 100% of the time—if the
market is going to respond to a new product
or idea before writing your
ad. Pages 173-175
- How to
become a virtual "celebrity" in your
niche... even if you're just starting out
and nobody knows who you are. Page
209
- How to build a swipe file of the best
direct mail ads in your niche that are
running RIGHT NOW—free. (And without doing a
lick of "leg work." In fact, you won't
have to log onto your computer, leave your
home or even get up from your chair.)
Page 148
- A $13 book (not even about copywriting)
that can teach you more about writing
irresistible bullet points than most
advanced copywriting seminars. Page
176
- The incredible copywriting secret (used by
both P.T.
Barnum and Mother Theresa)
that lets you sell to even your coldest,
most "sales resistant" prospects. Page
28
- The best and most profitable skill any
blogger can have. (And nope, it's NOT
copywriting). Page 239
- How to stick out like a sore thumb in
"hyper competitive" niches. Pages 45-47
- The "Hey
Mitch" copywriting secret used by
world-class copywriter David Deutsch—that
lets you instantly determine if
what you wrote is "good copy" without
guessing or testing. Page 224
Speaking
of David Deutsch...
David
is one of the most
respected and
successful
copywriters on the planet.
He
has had multiple million-dollar controls running
for powerhouse companies like
Phillips,
Agora,
KCI and
Boardroom
(he even once had 6 controls running
simultaneously
for Boardroom—which is
unheard
of). And he has written ads for everyone
ranging from small entrepreneurs to Fortune 500
companies.
Some
of the secrets David reveals in
Appendix 5
include:
How
to make "technical" facts about your product
sound fun and
fascinating...
4 things every copywriter MUST know about
design...
A secret
"back door" way to break into the direct
mail industry... When you
should NOT write in a smooth, "conversational"
tone (and instead use stilted, boring "corporate
speak")... and even...
The Copywriting
Secret
"A-List" Copywriters
Privately
Talk About With Each Other...
But Almost Never Discuss
Publicly.
This
is literally the single most powerful
copywriting "secret" ever invented.
Believe
it or not, the "big guns" in the multi-billion
dollar direct mail industry don't talk about
"writing" or the fancy sales letter "choke
holds" you read about in most books and
courses.
Instead,
they talk about this one thing—and one thing
only—even
the best copywriting books and courses tend to
(at best)
gloss
over.
You
can check this secret out in
Appendix 5.
Here
are a few more copywriting secrets you will
find:
- An almost
unknown way to use old religious texts to
turn "dud" ads into cash-producing
winners. (This thousand-year-old
persuasion secret works even better today.)
Page
34
- How to use your telephone to double your
sales without doing any tele-marketing or
even dialing any numbers! Pages
180-181
|
"An Enticing
Buffet Of Copywriting
Tips"
"The Copywriting Grab
Bag is an enticing buffet
of copywriting tips,
tricks, techniques,
stories, metaphors,
resources and interviews
that copywriters at any
level can feast on
whenever they're hungry
for new response boosting
ideas. And it's written in
a distinct style that
makes it fun and engaging
to dip into at anytime of
the day."
-Leon Altman
Copywriter
featured in AWAI's
"Monthly
Copywriting
Genius." Also
wrote for Jim
Cramer (of CNBC's
"Mad Money"), The
Anaheim Angels,
And Apple
Computer.
www.AltmanCopyPro.com
|
|
- Three ways to create "can't refuse" offers
people have no choice but to buy from.
(Your offer is about 40% of the battle when
selling via direct response marketing.
By using any one of these "super hero"
offers you almost can't
fail.)
Pages
101-103
- How to use direct mail to
dramatically increase the response of your emails.
(And do it without spending one red cent on
postage!) Page 97
- How to find dozens of "hidden" benefits
about your product you don't even know exist
right now. (Ted Nicholas—who has sold
over $200 million worth of books
via direct response advertising—made a
fortune unearthing the "hidden" benefits of
his products. Here's a simple way to
do the same thing in your ads, and scoop up
more sales and profits as a result.)
Page 41
- How the legendary copywriter Mel Martin
wrote ads so powerful people would order
from them without knowing (or even caring
about) the price. (This is taking
copywriting to its highest level—and here's
exactly how he did it.) Page 176
- The one word Socrates (perhaps the greatest
master of persuasion who ever lived) used to
"sell" people on his ideas—even though they
were dead set against him before!
(This secret was also used by the late,
brilliant copywriter Eugene Schwartz.
Here's how to use it in your
ads.) Page 53
- How
to
almost completely eliminate bogus spam
complaints. (Every time an
email subscriber pushes the "spam" button,
instead of using the "unsubscribe" link in
your emails, you are one step closer to
having your email and ISP
"blacklisted"—where it'll be almost impossible
to get your emails delivered at all.
Here's a simple way to all but eliminate
this problem with just a few key
strokes.) Page 156
- The
single best way to "survey" your market.
Page 313
- How to use your customer's natural
procrastination and laziness to sell MORE of
your products and services.
(Procrastination is one of the most common
ways a sale is "killed." Here's how to
use your customer's natural procrastination
to your advantage and actually
MAKE money from it.) Page 102
- The surprising way to use "recycling" to
shoot your advertising response through the
roof... while cutting your writing time in half.
Page 61
- How to quickly and easily gain a "cold"
prospect's trust and confidence in your
ads. Page 29
- The
single best way to "thwart" the spam
filters. Pages 293-294
- How to create better ads without doing any
extra "writing." (Million dollar copywriter
Ken McCarthy taught me this extremely
powerful "trick" and it works for almost any
product you can imagine—from $10 eBooks to
$10,000 seminars.)
Page 70
- How to make your long copy ads and sales
letter almost impossible NOT to read—
Even To People
Who Hate
Reading
A Lot Of Text.
This
powerful little tip takes a lot of the "mystery"
out of copywriting.
DC
Comics (the second biggest comic book publisher
on the planet) accidentally used this secret to
bring their flagship character "Batman" back
from the brink of cancellation in the
1980's.
Today
this
exact
same secret is used by the giant direct mail
companies to bring in
hundreds of millions of
dollars per year in sales—because their
customers simply MUST read their ads top to
bottom.
You
can learn how to use this secret in YOUR sales
letters, on page 36 of
The
Copywriting
Grab Bag.
Here
are even
more
advanced copywriting secrets you'll learn:
- The
"unsexy" secret of one of the Internet's
most visited blogs. (According
to the site's owner, Brian Clark, people
are baffled when they hear
this and almost refuse to believe it can
be this easy. You can read all about
it on pages 242-243.)
- When
swiping
Eugene
Schwartz and John Caples ads can destroy your
response! (These are
two of the greatest copywriters who ever
lived—but swiping them can kill
your sales. Here's how to make sure
you don't fall into this common—but deadly—trap.)
Page
130
- How to protect yourself from getting
cheated in your business deals... without
even using a contract. (Most business
"cons" grin ear to ear while signing "iron
clad" contracts. Here's how to defang
these "snakes" and send them away, never
even bothering to deal with you
again.) Page 50
|
"Has Put
A LOT Of Money
In My Pocket"
"The secrets in this
book have put a LOT of
money in my pocket.
"And they can do the same
for you if you apply them
to your own ads."
-Michael
Senoff
www.HardToFindSeminars.com
|
|
- The 2 best ways to "arrange" your
testimonials on the page for more sales and
response. Page 96
- How to
use an ordinary eBook to make yourself a
"household name" in your niche—even if
nobody buys or reads it. Page 212
- How to set up joint ventures with other
marketers with giant lists—even if you're a
complete newbie with no name recognition or
reputation. Pages 296-299
- How to
get movie stars, TV celebrities, and even
professional athletes to promote your
products for you. Page 214
- How to make yourself the #1 most trusted
business in your niche—even if nobody has
heard of you before. Page 46
- How to
use your computer's email program to
make complex concepts childishly simple to
understand in your sales copy. Page
104
- How to use an ordinary calculator to make
your copy tight and super easy to read and
respond to. (World-famous novelist Stephen
King actually uses this secret to make his
books best-sellers.) Page 59
- How to eliminate most (and even all)
of the "anxiety" of writing a new ad.
(Getting started is hard for even the best
copywriters. Here's a simple "trick"
that will get you started and cranking out
copy fast—with
no
frustration or pain.) Pages 91-92
|
"A
Copywriting Book
You Simply Can't Be
Without!"
"Ben's tricks, tips,
tactics, and secrets are
incredible and they've
helped me create
significant sales
increases for my
copywriting clients.
I'm sure they'll do the
same for you."
-B.
Flatt, Freelance
Copywriter
(Las
Vegas, Nevada)
|
|
- How to "train" your list to be buyers
right out the gate. Page 287
- How to
"super charge" the selling power of your
customer testimonials. Page 105
- How
to
use your swipe file without breaking the law.
(Many
copywriters
who
use
swipe
files
are
setting
themselves
up
for
potentially
serious
legal
problems.
Here's
how
to
"keep
your
nose
clean"
when
using
your
swipe
file.) Pages 128-129
- How to "brag" about yourself and your
product in your advertising... without
sounding arrogant. (In fact, most
people love it when you talk
to them like this. Details on page
100.)
- How to run your own profitable direct mail
campaigns...
Without Spending
A Single Penny!
Online
marketers who add direct mail to their sales
funnels are seeing their
|
"Biggers
Fees Flowing Into My
Bank Account"
"I have developed my
voice and have helped three
clients develop a personality
in their marketing messages.
All leading to higher profits
for them, more projects from
them, high percentage deals
and bigger fees flowing into
my bank account."
-Sandy
Barris
www.FastMarketingPlan.com
|
|
profits explode by as much as 30%, 50%, even
100% or
more.
In
fact, those numbers are actually LOW in many
cases.
Now,
one way to start using direct mail—without
investing a lot of money—is to simply "snowball"
your direct mail campaign. That means
sending as many letters as you can afford (or
want to test). Then, taking the profits
from that and investing it into another
mailing. And then doing that over and
over—keeping your investment to just that
initial test mailing.
But
here's the problem:
Doing
the direct mail "snowball" can be very slow and
take months (even
years in some cases) to "cash
in" on your campaign.
On
page 147 of
The Copywriting Grab Bag
you will learn a secret way (and no, it is NOT
joint ventures) to conduct a direct mail
campaign that is both
fast...
and will not end up "costing" you one single
penny in
postage, printing, envelopes, ink, list rental
or anything else.
Here
are even more of the
advanced copywriting and
marketing secrets you will find:
- How to quickly build a huge swipe file
packed with million dollar ads... and do it
without spending any money. Page 66
|
"A Book
I Read
Over And Over"
"It's my opinion it's
better to read one
excellent book 10-times
than to read 10 so-so
books once. I read 'The
Copywriting Grab Bag' over
and over. Which is more
than I can say for many
other copywriting and
marketing books I've
purchased. It has my
highest recommendation."
-Michael Silk
Freelance
Copywriter
(Kent,
England)
|
|
- The
one kind of company that should NOT be
blogging. (For these businesses, blogs
will destroy their sales. Is your business
one of these? Find out on page 240.)
- The approximate number of times you should
send your list offers and sales
promotions. Page 291
- When you should NOT stuff your swipe file
with the highest selling ads! (Read
this before you add even one more sales
letter to your swipe file—it could save you
a great deal of time, frustration and
money.) Page 306
- How to sell high ticket products and
services... with one bullet point?
(The best copywriters in history have used
this secret over and over—and now you can,
too. See page 73)
- Why the two highest-pulling sales letters
in history... were SHORT
copy ads. (One of them was 1
page. The other was only 2
pages. Are your ads too long and
hurting your sales? Find out on page
126).
- A rare fact: Why you should NOT
always try to make your copy better.
(It's true—making your copy "better" can
many times hurt your sales long term.
Instead, try this little trick the late,
brilliant copywriter Gary Halbert used in
his promotions on pages 138-140.)
- How
to
"skeptic-proof"
even your most outrageous claims
and promises. Page 38
|
What Do I Like
About Ben's Book?
1. You don't have to
read it start to finish.
You can pick any chapter
and get a quick lesson in
copywriting. (That's why
Ben calls it his "grab
bag.")
2. Ben writes the same way
when he's teaching as when
he's writing ad copy. So
each chapter (usually 1-3
pages) is written in the
same style he would use
for an ad.
3. The chapter titles are
very compelling. For
instance, "What
Tree-Huggers Know About
Writing Million-Dollar
Ads","How to Destroy
Your Competition... by
Praising Them" and
"How to Sell
High-Ticket Products
with Just One Bullet
Point."
4. There are ten
appendices in the back of
the book. They are the
transcripts from
interviews Ben has done.
For instance, you'll find
interviews with Ken McCarthy,
David Deutsch,
and Brian Clark
of Copyblogger.
Anyway, those are a few
reasons why I like Ben's
book.
-Ryan
Healy
(In
response to a
comment
on his blog about
the book)
www.RyanHealy.com
|
|
- How to get your customers enthusiastically
referring all their friends, family, and
customers to you. Pages 214-215
- How to make your ads instantly stick out
in overcrowded markets. Page 108
- A secret (offline) way to send tens of
thousands of potential (and highly targeted)
customers to your website for mere "chump
change." Pages 202-203
- How to
put on a first class seminar—with the
latest cutting-edge TV's, DVD players, and
audio/visual equipment... free!
(Forget using expensive hotel rooms and
corporate retreats. Do this
instead... and get much better equipment
while saving several hundred—even thousands—of dollars on
your next seminar.) Page 205
- A simple psychological "trick" (often used
in weight loss ads) that is almost
guaranteed to increase the pulling power of
your ads—no matter what you sell.
Pages 110-111
- Why blindly copying what even the most
respected marketing "gurus" do in their ads
can actually destroy your
business. Page 219
- The easiest way ever invented to get
attention on the Internet. (Gary
Halbert did this and had one of the highest
ranking sites on the Internet. Here's
what he did, and what YOU can just as easily
do with your website.) Page 241
- The right
and wrong ways to use fear in your
advertising. (Be careful with this
one. If you do this wrong, it can
"backfire" on you and cost you a lot of
money. Here's how to do it the right
way—complete with an ad by one of
America's top copywriters to swipe and
study as an example.) Page 85
- When improving your web design can
potentially attract thousands of new buyers
to your sites. (Copywriters who say
design "doesn't matter" are out of their
minds. And this proves it.)
Page
248
- How to write highly effective SEO copy
without having to be a search engine expert
or learn any high falutin' SEO
"tricks." Page 262
- Why ads that are "polished to perfection"
often under-perform against ads that are
written fast and are just "good
enough." (If you hate writing for long
periods of time, you're going to LOVE
this.) Page 313
- How
to
quickly
set up joint ventures with big list
marketers—even if you're new to
business and nobody knows who you are.
(HINT: Do NOT contact them with
email. Use the secret on page 215,
instead.)
- How to instantly increase your advertising
response by up to 30% (or more) just by
making a few simple "tweaks" to your order
form. Page 179
- And much, much more, including:
Why
"crappy
copywriting"
often
makes
more
money
than
highly
polished
writing
(Page
140)...
How
to
make
dull
products
sound
sexy
(Page 13)... What to do if you need to write a
successful ad quickly—but have no idea where
to begin (Page 133)... The secret of getting
people to buy your product
even if
they don't want it (Page 72)... and
even...
How To Write A
Press Release
That Will Make You Money!
You'll find
this extremely
valuable lesson in Appendix
11.
Basically,
you get a line-by-line analysis of a
real
press release (which is also included in the
book) I used to get lots of media
publicity—including the
psychology,
format
and
strategy
that made it successful.
Plus, you also get the other "fine
points" of running a money-making publicity
campaign, like:
Why you do
NOT want your press releases used
word-for-word... How to use "sound bites" to
make your press releases almost impossible for
reporters to forget or ignore... Why you
should almost NEVER email your press
releases... How to make yourself an instant
“expert”... And much
more.
Anyway,
here's the deal:
The Copywriting Grab Bag is $297 and nothing
else for shipping & handling (I pay for your
shipping).
However,
There Are No Refunds
And
All Sales Are Final.
This is NOT for wannabes and freebie-seekers.
Or if you just like to "dabble" and not commit
to action.
In fact, if you are a hyper buyer who is just
temporarily excited about this product... or
think you can make money and sales by being lazy
or mindlessly swiping or whatever... then this
product is NOT for you.
This is for
serious
people only.
And is not meant for anyone else.
Anyway, if you're still interested, it's easy to
order.
Just click the button below and follow the
simple instructions.
As soon as I get your order, it will be mailed
right to your doorstep:
(NOTE:
There are no refunds and all sales are
final)
Sincerely,
Ben Settle
P.S. Fast response bonus:
If I hear from you
today, I will also throw in a
FREE CD with the MP3's of
the appendix interviews, along with some other
valuable bonuses—such as:
- A huge 101
ad swipe file.
- A detailed
bullet point template report (the same
bullet point templates I use for writing my
own ads—including this ad.)
- And an advanced
copywriting teaching I gave to a private
coaching group about exactly
how I write ads for one of my 7-figure
clients.
This CD could
easily
sell on its own for $97 (or more).
But if you act fast, it is yours to
keep free—my
gift to you just for getting The Copywriting
Grab Bag:
(NOTE:
There are no refunds and all sales are
final)
P.P.S.
If you order
today, I'll also include a
bundle of rare interviews on the disk above
(with some of the world's savviest marketers
I have done over the years) covering half a
dozen different topics -- including
copywriting,
finding
clients,
advanced SEO marketing,
Internet
marketing, public speaking,
how to set
up joint ventures,
ad design,
and even
social
media marketing.
Here's just a sampling of the secrets in
this interview bundle:
- How to get almost “VIP” treatment from
people you want to joint venture with —
even if they’ve never met you before.
- A little-known way to build a
hyper-responsive email list without
turning on your computer.
- How to use video on your sites for
little or no money and without any big
learning curves.
- How to make your squeeze pages “Google
friendly” — even if you have no content
on them.
- Why studying successful ads can
actually hurt your copywriting.
- How to write sales letters,
newsletters, and books while driving
your car!
- How to get paid top fees for your
copywriting — even if you’re brand
spanking new.
- Where NEVER to put a sidebar in your
ads. (Sidebars are extremely
effective–but they can hurt your
response if you put one here.)
- How to use your speeches to instantly
create valuable new products you can
sell for hundreds — even thousands — of
dollars a pop.
- How to create powerful headlines when
your brain feels like mush and you can’t
focus!
- Why it’s so important for businesses
to start using social media sites.
- How to use the “bandwagon effect” to
joint venture with millionaires,
celebrities and other movers-and-shakers
in your world. (No butt-kissing or
shmoozing required.)
- How to make money in the speaking
business… even when you’re NOT speaking!
- How to “arrange it” so people will go
out of their way to take your phone
calls and be FAR more willing to joint
venture with you.
- The #1 mistake copywriters make when
designing their own ads.
- How to multiply the number of books
you sell… by raising your price!
- The Google conspiracy: The real reason
why so many high-ranking sites on Google
are literally vanishing overnight.
- Why giving a public speech is the
single best way to get your customers
and prospects to automatically believe
and trust you — even if they’ve never
heard of you before.
- How to use an ordinary copyright
notice to instantly banish “writers
block.”
- A clever (and very “sneaky”) way of
using simple YouTube videos to connect
with business and marketing “gurus” in
your industry.
- Why having a portfolio of your
strongest samples can actually HURT your
chances of getting freelance
assignments.
- The best fonts to use in your sales
letters online and offline.
- When you should NOT drive traffic to
your home page. (And will potentially
screw up your search engine rankings, if
you do!)
- How to get 100% of your fees upfront.
(World class copywriter Peter Stone uses
this “trick” all the time. Now you can,
too.)
- When using testimonials can actually
hurt your sales!
- How to make more profits from your
sites by purposely getting a lower
opt-in rate.
- How to get other people of power and
influence to write your books for you.
- Where to “swipe” hundreds of winning
ad designs without paying a single
penny. (Perfect if you suck at
design–just copy these and you’re good
to go.)
- A little-known way to quickly rank for
super-competitive keywords in your
niche.
- A free piece of software that can
realistically nab you well over an 80%
opt-in rate on your squeeze pages.
- How to use FaceBook to write your next
book while doing little or no work.
- Do putting little “doodles”, arrows
and other hand writing “gimmicks” on
your sales letter really increase
response? (The answer may surprise you.)
- A secret way of using spell check on
your computer to eliminate “writers
block” forever.
- Why you don’t have to be a good
“writer” to publish and sell a lot of
books.
- When using targeted keywords on your
site can HURT your search engine
rankings.
- What “color psychology” is… and why
it’s so important when designing your
advertising.
- The best (and cheapest) place to test
the demand for your self published
books.
- How to pick the best pictures for your
sales letter and ads.
- How to almost instantly rank higher in
Google without needing any back links.
- Why you must NEVER “optimize” a
website selling your copywriting
services.
- A little-used “loophole” in the
Warrior Forum that lets you quickly add
a few thousand cash-in-hand subscribers
to your email list—without spending even
one thin dime.
- The one “big difference” between
online sales letter design and offline
sales letter design.
- How to use public speaking to attract
joint venture partners with big, fat
lists full of customers hungry to buy
your products and services.
- Why your telephone is your #1 most
profitable “tool” for making money
online.
- The hidden SEO danger of putting your
content on high-ranking social media
sites. (If you use social media, make
absolutely sure you’re doing this.)
- How to use dopey little ad “jingles”
to drive thousands of qualified leads to
your websites.
- Two ways to write copy for own
products and services without sounding
like an arrogant chest pounding jerk.
- How to make everything you say in your
ads 100% believable and credible—without
needing testimonials, credentials, or
other proof elements.
- A secret way to use your local library
to find dozens of high paying direct
response copywriting clients in a single
afternoon.
- Why advertising on FaceBook can be
more profitable than using Google
AdWords.
- How to collect testimonials if you
haven’t done any “real” copywriting jobs
yet.
- A “magic bullet” way for getting
people to almost instantly like and
trust you — even if you never actually
meet them in person!
- Where to find clients who are already
looking for YOU. (No selling or
convincing necessary.)
- Two ways to instantly banish your fear
of public speaking.
- How to get your books listed and
selling on amazon.com within just a
couple weeks!
- A secret trick (even an “SEO dummy”
can use) to almost instantly get top
google rankings on any key words you
choose.
- The secret of getting world-class
marketers (with gigantic lists of
buyers) to joint venture with you—even
if your list is puny and they have no
idea who you are.
- Why your book title is NOT the most
important part of your book when selling
it! (And what is.)
- How to avoid Google duplicate content
penalties. (And actually profit from
your duplicate content, instead.)
- Secret places to find royalty-free
photos for your advertisements.
- How to make money even from clients
who don’t hire you.
- The ugly little secret about “how to
write” courses… that keeps writers broke
and frustrated.
- Why copywriting is the least important
skill you need in order to get booked
solid with clients.
- How to get copywriting clients even if
you have no experience.
- How to design your sales letters when
you’re marketing to doctors, lawyers,
and other business professionals.
- A secret way to get a ton of free
traffic… even if Google and other search
engines remove you from their search
results.
- How to use an ordinary stop watch to
position yourself so clients never see
you as begging or desperate.
- The right and wrong ways to use Digg
and StumbleUpon.
- How to find time to study and learn
about copywriting even if you have a
job, family commitments, and other adult
responsibilities.
- How to make outrageous claims and
exciting promises in your ads without
sounding hype.
- A secret, “introvert-proof” way of
setting up joint ventures with business
and marketing leaders with big lists of
customers.
- The #1 mistake copywriters make when
trying to gain their reader’s trust.
- How to use the Holy Bible to meet and
work with the “gurus” and other experts
in your field. (This incredible secret
works even if you’re a “fire breathing”
atheist.)
- How to sell scads of your self
published books… without paying for any
advertising!
- An almost unknown way to make a TON of
money from your email list… without
sending them any emails.
- A simple way to test your online sales
letters… without spending any money or
needing any special computer skills.
- How to use Twitter to get more
clients. (Joe’s example is for
copywriters, but this can apply to most
any other service business, too.)
- How to get TV stars to endorse you,
your product or your service. (This is
almost 100% guaranteed to increase your
sales and brand in whatever market
you’re in.)
- The secret to selling on stage without
coming off as a “sales man.”
- How to turn emails you’ve sent to
people years ago into cold, hard cash!
- How marketers, copywriters and almost
every other business owner can use
social media sites to dramatically boost
their profits.
- The easiest known way to “pre-sell”
yourself to potential joint venture
partners… before you even talk to them!
(Works even if you’re a total business
“newbie” now.)
- Why you actually have a “moral
obligation” to sell your products at
your speeches.
- The #1 mistake people make when
marketing their self published books!
- How to “piggy back” off the hard-won
connections, joint ventures and
relationships of other people.
- How to set up profitable online joint
ventures—even if you live in a cave with
no friends, contacts or business
connections whatsoever.
- What to do if you’re starting from
scratch online and need to make a lot of
money—fast.
- And lots, lots, LOTS more.
Whew!
OK, if all of that doesn't persuade you to
get The Copywriting Grab Bag, then I don't
know what else will: