Why "bad writing" and lots of typos can
make your ads even more
profitable
When using glowing customer
testimonials in your ads can actually hurt your
sales
- A secret way to use
your
competition's product or service to sell yours (and without him even knowing about it—Page 108)
- Wipe out "writer's
block" when writing sales letters... with video games. (Page 11)
- How to
"skeptic-proof" even your most outrageous claims and promises.
(Page 32)
- What to do if you
need to write a successful ad quickly—but have no idea where to begin
(Page 124)
Dear Friend,
If you want to double (even triple) the money you make from your sales
letters...
even
if
you're
brand
new
to
copywriting,
and
struggle
with
it
now...
then
this letter will show you how.
Here's the story:
My name is Ben
Settle. I'm a direct response copywriter and marketing
strategist. And many of my clients are amongst the
world's most
successful
7-figure marketers and copywriters —like
Ken
McCarthy (million-dollar ad writer, and creator
of "The System
Seminar")...
Mike Dillard
(multi-million dollar info-marketer who has consulted
Robert
Kiyosaki's website team)... and
Captain
Chris
Pizzo
(#1 marketer in the
hyper-competitive
self defense
niche).
Anyway, here is
why this is important for you:
I have created a product
(called
"The
Copywriting Grab Bag") that contains my entire system for
writing winning ads for some of the richest and most successful
marketers on the Internet.
However, this product is
expensive.
There is no money
back guarantee.
And, it's NOT
for the "casual" copywriter or marketer.
Frankly, most
people probably should
not
invest in it at all.
To help you
decide, here are some of the secrets revealed in it:
- A sneaky (but 100% legal)
way to use your competitor's customer
testimonials... in YOUR advertising. Page 34
- How to write money-making ads right out the
gate—without needing any special "tricks", formulas or swipe
files. Page 158
- A
secret way to get
paid cash
for ezine articles you've already
written. Page 195
- The single biggest mistake copywriters make
with
their email
copy.
(This mistake almost guarantees you make a mere fraction of what
you
could—and should—be
making. See page 275.)
- 3
ways to write
irresistible bullet points that
almost force people to buy whatever you sell. Page 105
|
"Immediately Pulled
Out Between 6 To 10
Things
To Test In My Sales Letters"
"I usually have a stack of a
dozen books or so on my shelf and
everything goes on the bottom of the shelf. After skimming it, there
were so
many tips that I immediately picked up it went to the top of the book
shelf and and it was the next book that I read. My first
read
through I pulled out between six to ten new things to take and test in
my own sales letters online. And it's on the shelf for another read
through again coming up soon."
-Terry
Dean
www.TerryDean.org
Hear
What Terry
Says Below...
|
|
- How to use an ordinary telephone to double your
sales... and
without
doing any
telemarketing. Page 167
- The little-known reason why capturing emails
could be
cutting your
profits in half.
(Capturing your customers' email
addresses is a "must" online... or is it? Find out why it
could
be eating
your profits on page 133.)
- Why "bad writing" and lots of typos can make
you even more
sales. Page 60
- How to create professionally produced Internet
video
ads on a
"shoe-string" budget. Page 175
- The best place in your ad to offer an upsell.
(This is easily the most
valuable piece of "real estate" for maximum upsells.
Find out where it is, and how to use it, on page 192.)
- The exact
kind of content to
give away on your website if you want to attract the best
buyers. Page 236
- The incredible copywriting secret of a
480-pound
woman who died while
being surgically removed from her couch! (This tragic
news story contains one of the single most powerful copywriting secrets
ever discovered. Use it in your ads,
and your
response is all but guaranteed to increase—dramatically.)
Page 15
- How to use an ordinary one-inch binder to sell
more
of your services
than you ever could with a "sales letter."
(This secret method is used by a world famous "lemon law" lawyer I
once hired. He never has to advertise and people flock to him
in droves.
Here's how to use his method in YOUR
business.) Page 37
- Why your swipe file could be crippling
your sales right now... without you even
realizing it. Page 75
- How
to wipe out
"writer's block" forever... with video games. (No more
writers block or struggling with the blank page. Just follow
these instructions, and you can turn your Nintendo Wii into a copywriting machine—working tirelessly
on your behalf to create one blockbuster ad idea after
another.)
Page 11
|
"It's
Already
Making Me Money"
"I absolutely love The
Copywriting Grab Bag and it's already making me
money. Just the other day I wrote an article using 'precaution copy' as
recommended on page 106 and it helped me sell quite a few extra copies
of one of my new products."
-Roger
Haeske
www.RogerHaeske.com
|
|
- How to write ads that turn non-buyers into
buyers. (Works even on
annoying "freebie seekers" who never buy anything).
Page 110
- Why
“boring”
headlines often out-pull
“exciting” headlines. Page 252
This
is
one of
"A-List" copywriter Doug D'Anna's most profitable
secrets.
Not one in 1,000
copywriters knows about it. And yet, it can
dramatically
increase the
response of almost
any
ad you
write.
And by the way...
Doug
D'Anna's copy has generated over $125 million dollars in sales for
direct marketing powerhouses like
Phillips Investment Resources,
Forbes,
Prevention Health Books,
Lombardi Publishing,
KCI
Communications
and many others.
He is also
widely considered to be one of the world's
top
copywriters—with
endorsements and testimonials from
Gary
Bencivenga (universally called the "world's greatest
copywriter"),
Brian Kurtz
(vice president of Boardroom),
Chris
Marrett (Senior group publisher of Phillips Investment
Resources),
Walter Pierce
(President of KCI Communications)... and more.
And some of the
little-known
secrets Doug reveals in
Appendix
7
include:
Why people do
NOT buy benefits (and what they
do buy
instead)... The secret of making people want to buy
from you and ONLY you... What Joe Montana (the famous football star)
can teach you about
copywriting that no “guru” ever
will... Why most copywriters should throw their swipe files in the
trash... and...
How To Constantly
Sell
Throughout
Your Ad
Without Even Mentioning
Your Product!
This brilliant
secret is
used in many of the highest-pulling ads ever created.
And yet, you
will likely never find it even
whispered
about in
today's most popular copywriting books, courses, and seminars.
Here are
more
secrets you'll find in
The
Copywriting Grab Bag:
- How to jack up your profits by 10%, 15%, even
20% or more...
without
touching one word of your ad or current marketing process.
(Catalog companies do this simple thing ALL the time. And
there
are a few smart marketers—online and offline—who make a small fortune
every day using this secret, too. Details on
page 194.)
- The #1 "deadly mistake" people make when
sending out
free reports and
lead generation pieces. (This common "blunder"—almost
everyone
using lead generation commits—destroys your
credibility and practically guarantees nobody buys from you.)
Page
137
|
"I Recommend Anybody
Trying To Get Better Response To Read It"
"Ben, what a massive
contribution to the copywriting world. And very
original. And I recommend anybody who's trying to get a
handle on
copywriting or get better response to their ad copy to get it and read
it. It's really a fantastic resource."
-Ken McCarthy
7-figure copywriter
and info-marketer
www.TheSystemSeminar.com
Hear What Ken
Says
Below
|
|
- How to "delete
proof" your email pitches. (Page 90)
- The #1 "big mistake" people make on their
blogs that
absolutely kills
their
sales. Page 222
- A single, “magic word” (often used with CNN
newscasts)
that will have
your prospects glued to your ads—even with a hundred other distractions
competing for their attention. Page 177
- Why old-time copywriters purposely
misspelled words
and mangled
the grammar in
their ads. (And why you should test
doing the same thing today.) Page 61
- How reading the Holy Bible and the National
Enquirer
together can give
you unlimited
ideas for your
ads, sales
letters, articles and products. Page 10
- Two little-known ways to get full page
newspaper and
magazine ads for pennies
on
the
dollar. (One way is to use "remnant" space advertising. But
almost nobody thinks to use this second way that is even easier and
cheaper.) Page 139
- How to use direct
mail and
space ads to drive highly targeted leads and customers to your website.
(One huge
mistake
is relying on Google for
leads. Here's a way to generate more and better leads for
less
money, and without having to worry about Google's next "algorithm"
change.) Page 141
- How to use email to become a "household name"
expert
in your
field. Page 271
- A unique (but extremely simple
and 100% proven)
way
for any online business to literally double your profits in 59 days or
less. (Doberman Dan
Gallapoo learned this incredible tip while working side-by-side with
the late, great copywriter Gary
Halbert. Best part is, almost nobody online does
this.
Which means, when YOU use it, you'll
stick out like a sore thumb—even against your savviest
competitors.) Page 148
- A scientifically proven way (recently
discovered by
neurologists) to
transform your
frustration with writing ads into boundless creative energy.
Page
157
- How to use social media sites to
quickly and easily
dominate your
market. (Social marketing expert Brian
Clark uses this secret to attract tens of thousands
of readers to his blog each day.
People
are
usually
floored
when
they
see
how
simple
this
is.)
Page
222
- The "hidden danger" of swiping the highest
pulling
ads on
the Internet. Page 286
- How
watching a
certain
movie at your local video store can
dramatically increase the response of your ads. (Go to page
13 for the title of this movie and exactly
how to watch it. The
late copywriting genius Eugene Schwartz called this one of the most
important
selling secrets ever invented—and
it works for
ANY kind of product or service you sell.)
- When using glowing customer testimonials in
your ads
can actually hurt
your
sales.
Page 88
- Why tossing your order forms on the street can
increase your response
by as much as 30%. Page 166
- How even "newbie"
copywriters
can
beat
the
pants
off
seasoned
pros.
(This
secret
is
perfect whether
you're a freelance copywriter trying to beat someone's control... or a
marketer wanting to eliminate your competition.) Page 84
And by the way,
while we're talking about your competition...
The
Copywriting
Grab Bag
features all
kinds
of ways to
screw with your competitors' heads...
...and even use
their
hard work to YOUR
advantage.
For
example: How to use
your
competition's product or service to sell
yours (and
without him even knowing about it—Page 108)...
How to destroy your competition's sales by
praising them to
the
moon in YOUR ads (Page 39)... and even...
How To Get
Your Competition
To Write Your Headlines
For
You!
This
"stealth" copywriting method works almost like
magic.
And it literally
gets your competition to
eagerly
and
happily
help you
write high-pulling headlines (and even let you know, before you run
your ad, if
they will work or not) for your sales letters without paying them a
penny.
You can find
this extremely valuable secret on page 114.
Here are some
more
secrets in
The Copywriting Grab
Bag:
- How
to make your ads
pull MORE money and response
by putting LESS
time into writing them. (This tip is perfect if you find
copywriting to be slow
torture.)
Page 291
- A secret website where you can access almost
every
single direct
response newspaper ad that has ever been published in the past 100
years.
Page 20
|
"A Thing Of
Beauty..."
"Your 'Copywriting Grab Bag'
book not only has a lot of really
priceless information, but your (secret
described on page 65) bullet point idea is a thing of
beauty. So
simple, yet so irresistible. I've already put it into practice. What
reader could help themselves from filling out an order form when you
use that technique?"
-Charles Brown
www.Dynamic-copywriting.net
|
|
- The
single most
profitable way to build a targeted opt-in email
list of buyers.
Page 262
- How to add sales appeal and value to the photos
in your ads. Page 67
- A secret way to use your TV set to raise your
IQ by
10 points. (And
without even turning it on!) Page 177
- How to get noticed in hot, super-crowded
markets
where nobody knows
who you are. (Most copywriters and marketers never think to
do this. And it gives you a HUGE advantage
over even your most popular, "cash-flush" competitors.
Details on
page 100.)
- How
to "sell" people
on your products and services...
before they even
see your ads or sales letters! Page 38
- A secret place to find your first copywriting
client before
you have a
portfolio, testimonials or a "track record." Page 82
|
"Going
On The Shelf
Next To Clayton
Makepeace's Book"
"Awesome! Inspiring!
"Your book is going right on the shelf next to one of my other often
consulted copywriting books... by none other than Clayton
Makepeace himself. Nice work!"
-Ray Edwards
Copywriter
for Tony Robbins, Frank Kern, Rich Schefren and other top Internet
marketers
www.RayEdwards.com
|
|
- How to use "warning labels" in your ads to
dramatically increase your
sales. Page 102
- How to tell—almost 100% of the time—if the
market is
going to
respond to a new product or idea before
writing your
ad. Page
162
- How
to become a
virtual "celebrity" in your niche...
even if you're
just starting out and nobody knows who you are. Page 195
- How to build a swipe file of the best direct
mail ads
in your niche
that are running RIGHT NOW—free. (And without doing a lick of
"leg work." In fact, you won't have to log onto your
computer, leave your home or even get up from your chair.) Page 138
- A $13 book (not even about copywriting)
that can teach you more about
writing irresistible bullet points than most advanced copywriting
seminars. Page 164
- The incredible copywriting secret (used by both P.T.
Barnum and Mother
Theresa) that lets you sell to even your coldest, most
"sales
resistant" prospects. Page 22
- The best and most profitable skill any blogger
can
have. (And
nope, it's NOT copywriting). Page 223
- How to stick out like a sore thumb in "hyper
competitive" niches. Page 41
- The
"Hey Mitch"
copywriting secret used by
world-class copywriter David Deutsch—that lets you instantly
determine if what you
wrote
is "good copy" without guessing or testing. Page 209
Speaking of
David Deutsch...
David is one of
the most
respected
and
successful
copywriters on the planet.
He has had
multiple
million-dollar controls running for powerhouse companies like
Phillips,
Agora,
KCI and
Boardroom (he even
once had 6
controls running
simultaneously
for Boardroom—which is
unheard
of). And he has written
ads
for everyone ranging from small entrepreneurs to Fortune 500
companies.
Some of the
secrets David reveals in
Appendix
5
include:
How to make
"technical" facts about your
product sound fun and
fascinating...
4
things
every
copywriter
MUST
know
about
design...
A
secret "back
door" way to break into the direct mail
industry... When you should NOT write in a
smooth,
"conversational"
tone (and instead use stilted, boring "corporate speak")... and even...
The Copywriting Secret
"A-List" Copywriters
Privately
Talk About With Each Other...
But Almost Never
Discuss
Publicly.
This is
literally the single most powerful copywriting "secret" ever invented.
Believe it or
not, the "big guns" in the
multi-billion dollar direct mail industry don't talk about "writing" or
the fancy sales letter "choke holds" you read about in most books and
courses.
Instead, they
talk about this one thing—and one thing
only—even the best
copywriting
books and courses
tend
to (at best)
gloss
over.
You can check
this secret out in
Appendix
5.
Here are a
few more copywriting secrets you will find:
- An
almost unknown
way to use old religious texts to
turn "dud" ads
into
cash-producing winners. (This thousand-year-old persuasion
secret works even better today.)
Page
28
- How to use your telephone to double your sales
without doing any
tele-marketing or even dialing any numbers! Page 168
|
"An
Enticing Buffet Of
Copywriting Tips"
"The Copywriting Grab Bag is
an enticing buffet of copywriting tips,
tricks, techniques, stories, metaphors, resources and interviews that
copywriters at any level can feast on whenever they're hungry for new
response boosting ideas. And it's written in a distinct style that
makes it fun and engaging to dip into at anytime of the day."
-Leon Altman
Copywriter
featured in AWAI's "Monthly Copywriting Genius." Also wrote
for Jim Cramer (of CNBC's "Mad Money"), The Anaheim
Angels, And
Apple Computer.
www.AltmanCopyPro.com
|
|
- Three ways to create "can't refuse" offers
people
have no choice
but to buy from. (Your offer is about 40% of the battle when
selling via direct response marketing. By using any one of
these
"super hero" offers you almost can't fail.)
Page 94
- How to use direct
mail to dramatically increase the
response of your emails.
(And
do
it
without
spending
one
red
cent
on
postage!)
Page
90
- How to find dozens of "hidden" benefits about
your
product you
don't even know exist right now. (Ted Nicholas—who has sold
over $200 million
worth of books via direct response advertising—made a
fortune unearthing the "hidden" benefits of his products.
Here's a simple way to do the same thing in your ads, and scoop up
more sales and profits as a result.) Page 35
- How the legendary copywriter Mel Martin wrote
ads so
powerful people
would order from them without knowing (or even caring about) the
price. (This is taking copywriting to its highest level—and
here's exactly how he did it.) Page 165
- The one word Socrates (perhaps the greatest
master of persuasion who
ever lived) used to "sell" people on his ideas—even though they
were dead set against
him
before! (This secret was also used by
the late, brilliant copywriter Eugene Schwartz. Here's how to
use
it in your
ads.) Page 47
- How
to almost
completely eliminate bogus spam
complaints. (Every time an email
subscriber pushes
the "spam" button, instead of using the "unsubscribe" link in your
emails, you are one step closer to having your email and ISP
"blacklisted"—where it'll be almost impossible
to get your emails
delivered at all. Here's a simple way to all but eliminate
this
problem with just a few key strokes.) Page 145
- The
single best
"survey" software ever invented for
writing copy... and
where to get it free.
Page
292
- How to use your customer's natural
procrastination
and laziness to sell
MORE of your products and services. (Procrastination is one
of
the most common ways a sale is "killed." Here's how to use
your
customer's natural procrastination to your advantage
and actually MAKE
money from it.) Page 95
- The surprising way to use "recycling" to shoot
your
advertising
response
through the roof... while cutting your writing time in half.
Page 55
- How to quickly and easily gain a "cold"
prospect's
trust and confidence in your ads. Page 23
- The
single best way
to "thwart" the spam filters. Page 273
- How to create better ads without doing any
extra
"writing." (Million
dollar copywriter Ken McCarthy taught me this extremely powerful
"trick" and it works for almost any product you can imagine—from $10
eBooks to $10,000 seminars.)
Page
63
- How to make your long copy ads and sales letter
almost impossible NOT
to
read—
Even To People
Who Hate
Reading
A Lot
Of Text.
This powerful
little tip takes a lot of the "mystery" out of copywriting.
DC Comics (the
second biggest comic book publisher on the planet) accidentally used
this secret to bring their
flagship
character "Batman" back from the brink of cancellation in the
1980's.
Today this
exact
same
secret is used by the giant direct mail companies to bring
in
hundreds
of millions of
dollars per year in sales—because their
customers
simply MUST read their ads top to bottom.
You can
learn how to use this secret in YOUR sales
letters, on page 30 of
The
Copywriting Grab Bag.
Here are even
more
advanced
copywriting secrets you'll learn:
- The
"unsexy" secret
of one of the Internet's most visited blogs.
(According to
the site's owner, Brian Clark, people
are baffled when they hear
this and almost refuse to believe it can be this easy.
You can read all about it on page 226.)
- When
swiping
Eugene Schwartz and John Caples ads can destroy your
response! (These are two of the
greatest copywriters
who
ever lived—but swiping them can kill your
sales.
Here's how to make sure you don't fall into this common—but deadly—trap.)
Page 122
- How to protect yourself from getting cheated in
your
business deals...
without even using a contract. (Most business "cons" grin ear
to
ear while signing "iron clad" contracts. Here's how to
defang these "snakes" and send them away, never even bothering to deal
with you again.) Page 44
|
"Has Put A LOT Of
Money
In My Pocket"
"The secrets in this book have
put a LOT of money in my pocket.
"And they can do the same for you if you apply them to your own ads."
-Michael Senoff
www.HardToFindSeminars.com
|
|
- The 2 best ways to "arrange" your testimonials
on the
page for
more sales and
response.
Page 89
- How
to use an
ordinary eBook to make yourself a
"household name" in
your niche—even if nobody buys or reads it. Page
197
- How to set up joint ventures with other
marketers
with giant lists—even if you're a complete newbie with no name
recognition or reputation. Page 278
- How
to get movie
stars, TV celebrities, and even professional athletes to
promote your
products for
you. Page
199
- How to make yourself the #1 most trusted
business in
your niche—even
if nobody has heard of you before. Page 40
- How
to use your
computer's email
program to make complex concepts
childishly simple to understand in your sales copy. Page 97
- How to use an ordinary calculator to make your
copy
tight and super easy
to read and respond to.
(World-famous novelist Stephen King actually uses this secret to make
his
books best-sellers.) Page 53
- How to eliminate most (and even all) of the
"anxiety" of
writing a new
ad. (Getting started is hard for even the best
copywriters.
Here's a simple "trick" that will get you started and cranking out copy
fast—with
no frustration or pain.) Page 85
|
"A Copywriting Book
You Simply Can't Be
Without!"
"Ben's tricks, tips, tactics,
and secrets are incredible and they've
helped me create significant sales increases for my copywriting
clients. I'm sure they'll do the same for you."
-B. Flatt, Freelance
Copywriter
(Las
Vegas,
Nevada)
|
|
- How to "train" your list to be buyers
right out the
gate. Page 267
- How
to "super
charge" the selling power of your
customer
testimonials. Page 98
- How
to use
your swipe file without breaking the law.
(Many
copywriters
who
use
swipe
files
are
setting
themselves
up
for
potentially
serious
legal
problems.
Here's
how
to
"keep
your
nose
clean"
when
using
your
swipe file.) Page 120
- How to "brag" about yourself and your product
in your
advertising... without
sounding arrogant. (In fact, most people love it
when you talk to
them like this. Details on page 93.)
- How to run your own profitable direct
mail
campaigns...
Without Spending
A Single Penny!
Online marketers
who add direct mail to
their sales funnels are seeing their
|
"Biggers Fees
Flowing Into My Bank Account"
"I
have developed my voice and have helped three clients develop a
personality in their marketing messages. All leading to
higher
profits for them, more projects from them, high percentage deals and
bigger fees flowing into my bank account."
-Sandy
Barris
www.FastMarketingPlan.com
|
|
profits explode by as much as 30%,
50%, even 100% or
more.
In fact, those
numbers are actually LOW in many cases.
Now, one way to
start using direct mail—without investing
a lot of money—is to simply "snowball" your direct mail
campaign. That means sending as many letters as you can
afford
(or want to
test). Then, taking the profits from that and investing it
into
another mailing. And then doing that over and over—keeping
your investment to just that initial test mailing.
But here's the
problem:
Doing the direct
mail "snowball" can be very slow and take months (even
years in some
cases) to "cash in"
on your campaign.
On page 136
of
The
Copywriting Grab Bag you will learn a secret way (and
no, it is NOT joint ventures) to conduct a direct mail campaign that is
both
fast...
and will not
end up "costing" you one single
penny
in
postage, printing, envelopes, ink, list rental or anything
else.
Here are even
more of the
advanced
copywriting and marketing secrets you will find:
- How to quickly build a huge swipe file packed
with
million dollar
ads... and do it without spending any money. Page 59
|
"A Book I Read
Over And Over"
"It's my opinion it's better
to read one excellent book 10-times than
to read 10 so-so books once. I read 'The Copywriting Grab Bag' over and
over. Which is more than I can say for many other copywriting and
marketing books I've purchased. It has my highest recommendation."
-Michael Silk
Freelance Copywriter
(Kent,
England)
|
|
- The one
kind of company that should NOT be
blogging. (For these
businesses, blogs will destroy
their sales. Is your business one
of these? Find out on page 223.)
- The exact number of
times you should
send your list offers and sales promotions. Page 271
- When you should NOT stuff your swipe file with
the
highest selling
ads! (Read this before you add even one more sales letter to
your
swipe file—it could save you a great deal of time, frustration and
money.) Page 286
- How to sell high ticket products and
services... with
one bullet
point? (The best copywriters in history have
used this secret over and over—and now you can, too. See page 66)
- Why the two highest-pulling sales letters in
history... were SHORT
copy
ads. (One of them was 1 page. The other was only 2
pages. Are your ads too long and hurting your
sales? Find
out on page
118).
- A rare fact: Why you should NOT
always try to
make your copy
better. (It's
true—making your copy "better" can many times hurt your sales long
term. Instead, try this little trick the late, brilliant
copywriter Gary
Halbert used in his promotions on page 130.)
- How
to
"skeptic-proof" even your most outrageous
claims and
promises. Page 32
|
What Do I Like
About Ben's Book?
1. You don't have to read it
start to finish. You can pick any chapter
and get a quick lesson in copywriting. (That's why Ben calls it his
"grab bag.")
2. Ben writes the same way when he's teaching as when he's writing ad
copy. So each chapter (usually 1-3 pages) is written in the same style
he would use for an ad.
3. The chapter titles are very compelling. For instance, "What
Tree-Huggers Know About Writing Million-Dollar Ads","How to Destroy
Your Competition... by Praising Them" and "How to Sell High-Ticket
Products with Just One Bullet Point."
4. There are ten appendices in the back of the book. They are the
transcripts from interviews Ben has done. For instance, you'll find
interviews with Ken
McCarthy, David
Deutsch, and Brian
Clark of
Copyblogger.
Anyway, those are a few reasons why I like Ben's book.
-Ryan Healy
(In response to a
comment
on his
blog about the book)
www.RyanHealy.com
|
|
- How to get your customers enthusiastically
referring
all their friends,
family, and customers to you. Page 199
- How to make your ads instantly stick out in
overcrowded markets. Page 100
- A secret (offline) way to send tens of
thousands of
potential (and highly targeted)
customers
to
your
website
for
mere
"chump
change."
Page
189
- How
to put on a
first class seminar—with the latest
cutting-edge
TV's, DVD players, and audio/visual equipment... free!
(Forget
using expensive hotel rooms and corporate retreats. Do this
instead... and get much better equipment while saving several
hundred—even thousands—of
dollars on your next seminar.) Page 191
- A simple psychological "trick" (often used in
weight
loss ads) that is
almost
guaranteed to increase the pulling power of your ads—no matter what
you sell. Page 103
- Why blindly copying what even the most
respected marketing
"gurus" do in their ads can actually destroy
your business. Page 203
- The easiest way ever invented to get attention
on the
Internet.
(Gary Halbert did this and had one of the highest ranking sites on the
Internet. Here's what he did, and what YOU can just as easily
do
with your website.) Page 225
- The
right and wrong
ways to use fear
in your advertising. (Be
careful with this one. If you do this wrong, it can
"backfire" on
you and cost you a lot of money. Here's how to do it the
right
way—complete with an ad by one of America's top copywriters to swipe
and study as an example.) Page 78
- When improving your web design can
potentially attract
thousands of new buyers to your sites. (Copywriters who say
design "doesn't matter" are out of their minds. And this
proves it.)
Page 231
- How to write highly effective SEO copy without
having to be a
search engine expert or learn any high falutin' SEO
"tricks." Page 243
- Why ads that are "polished to perfection" often
under-perform against
ads that are written fast and are just "good enough." (If you
hate writing for long periods of time, you're going to LOVE
this.) Page 292
- How
to
quickly set up joint ventures with big list
marketers—even if
you're new to business and nobody knows who you are.
(HINT:
Do NOT contact them with email. Use the secret on page 200,
instead.)
- How to instantly increase your advertising
response
by 30% (or more)
just by
making a few simple "tweaks" to your order form. Page 166
- And much, much more,
including:
Why
"crappy
copywriting"
often
makes
more
money
than
highly
polished
writing
(Page
131)...
How
to
make
dull
products
sound
sexy
(Page 8)... What to do if you need to write a successful ad quickly—but
have no idea where to begin (Page 124)... The secret of getting people
to buy your product
even
if
they don't want
it (Page 65)... and even...
How To Write A Press Release
That Will Make You Money!
You'll find
this extremely
valuable
lesson in Appendix 11.
Basically, you
get a line-by-line analysis of a
real press
release (which is also included in the book) I used to get lots of
media publicity—including the
psychology,
format
and
strategy
that made it successful.
Plus, you also get
the other "fine
points" of running a money-making publicity campaign, like:
Why
you do NOT want your press releases used word-for-word... How to use
"sound bites" to make your press releases almost impossible for
reporters to forget or ignore... Why you should almost NEVER email your
press releases... How to make yourself an instant “expert”... And much
more.
Anyway, here's
the deal:
The
Copywriting Grab Bag is $297 and nothing else for shipping &
handling (I pay for your shipping).
However,
There
Are
No
Refunds
And All Sales Are
Final.
This is NOT for
wannabes and freebie-seekers.
Or if you just
like to "dabble" and not commit to action.
In fact, if you
are a hyper buyer who is just temporarily excited about this product...
or think you can make money and sales by being lazy or swiping or
whatever... then
this product is NOT for you.
This is for
serious people
only.
And is not meant
for anyone else.
Anyway, if
you're still interested, it's easy
to order.
Just click the
button below and follow the simple instructions.
As soon as I get
your order, it will be mailed right to your doorstep:
(NOTE: There are no refunds and all
sales are final)
Sincerely,
Ben
Settle
P.S. Fast
response
bonus: If I hear from you
today, I will
also throw in a
FREE
CD
with the MP3's of the appendix interviews, along with some other
valuable bonuses—such as:
- A huge 101
ad
swipe
file.
- A detailed
bullet point template report (the same bullet
point templates I use for writing my own ads—including this ad.)
- And an advanced
copywriting teaching I gave to a private coaching group about exactly how
I write ads for one of my 7-figure clients.
This CD could
easily
sell on its own for $97 (or more).
But if you act fast,
it is
yours to
keep free—my gift to
you just for getting The Copywriting Grab Bag:
(NOTE:
There
are
no
refunds and all sales are final)
P.P.S. If you order
today,
I'll
also
include
a
bundle
of
rare
interviews
on
the disk above (with
some
of
the
world's
savviest
marketers
I
have
done over the years) covering
half a dozen different topics
-- including
copywriting,
finding clients,
advanced SEO marketing,
Internet
marketing, public
speaking,
how
to set up joint ventures,
ad
design, and even
social
media marketing.
Here's just a sampling of the secrets in this interview bundle:
- How to get almost “VIP” treatment from people
you want to joint venture with — even if they’ve never met you before.
- A little-known way to build a hyper-responsive
email list without turning on your computer.
- How to use video on your sites for little or no
money and without any big learning curves.
- How to make your squeeze pages “Google
friendly” — even if you have no content on them.
- Why studying successful ads can actually hurt
your copywriting.
- How to write sales letters, newsletters, and
books while driving your car!
- How to get paid top fees for your copywriting —
even if you’re brand spanking new.
- Where NEVER to put a sidebar in your ads.
(Sidebars are extremely
effective–but they can hurt your response if you put one here.)
- How to use your speeches to instantly create
valuable new products
you can sell for hundreds — even thousands — of dollars a pop.
- How to create powerful headlines when your
brain feels like mush and you can’t focus!
- Why it’s so important for businesses to start
using social media sites.
- How to use the “bandwagon effect” to joint
venture with millionaires,
celebrities and other movers-and-shakers in your world. (No
butt-kissing or shmoozing required.)
- How to make money in the speaking business…
even when you’re NOT speaking!
- How to “arrange it” so people will go out of
their way to take your
phone calls and be FAR more willing to joint venture with you.
- The #1 mistake copywriters make when designing
their own ads.
- How to multiply the number of books you sell…
by raising your price!
- The Google conspiracy: The real reason why so
many high-ranking sites on Google are literally vanishing overnight.
- Why giving a public speech is the single best
way to get your customers
and prospects to automatically believe and trust you — even if they’ve
never heard of you before.
- How to use an ordinary copyright notice to
instantly banish “writers block.”
- A clever (and very “sneaky”) way of using
simple YouTube videos to connect with business and marketing “gurus” in
your industry.
- Why having a portfolio of your strongest
samples can actually HURT your chances of getting freelance assignments.
- The best fonts to use in your sales letters
online and offline.
- When you should NOT drive traffic to your home
page. (And will potentially screw up your search engine rankings, if
you do!)
- How to get 100% of your fees upfront. (World
class copywriter Peter Stone uses this “trick” all the time. Now you
can, too.)
- When using testimonials can actually hurt your
sales!
- How to make more profits from your sites by
purposely getting a lower opt-in rate.
- How to get other people of power and influence
to write your books for you.
- Where to “swipe” hundreds of winning ad designs
without paying a single
penny. (Perfect if you suck at design–just copy these and you’re good
to go.)
- A little-known way to quickly rank for
super-competitive keywords in your niche.
- A free piece of software that can realistically
nab you well over an 80% opt-in rate on your squeeze pages.
- How to use FaceBook to write your next book
while doing little or no work.
- Do putting little “doodles”, arrows and other
hand writing “gimmicks”
on your sales letter really increase response? (The answer may surprise
you.)
- A secret way of using spell check on your
computer to eliminate “writers block” forever.
- Why you don’t have to be a good “writer” to
publish and sell a lot of books.
- When using targeted keywords on your site can
HURT your search engine rankings.
- What “color psychology” is… and why it’s so
important when designing your advertising.
- The best (and cheapest) place to test the
demand for your self published books.
- How to pick the best pictures for your sales
letter and ads.
- How to almost instantly rank higher in Google
without needing any back links.
- Why you must NEVER “optimize” a website selling
your copywriting services.
- A little-used “loophole” in the Warrior Forum
that lets you quickly add
a few thousand cash-in-hand subscribers to your email list—without
spending even one thin dime.
- The one “big difference” between online sales
letter design and offline sales letter design.
- How to use public speaking to attract joint
venture partners with big,
fat lists full of customers hungry to buy your products and services.
- Why your telephone is your #1 most profitable
“tool” for making money online.
- The hidden SEO danger of putting your content
on high-ranking social
media sites. (If you use social media, make absolutely sure you’re
doing this.)
- How to use dopey little ad “jingles” to drive
thousands of qualified leads to your websites.
- Two ways to write copy for own products and
services without sounding like an arrogant chest pounding jerk.
- How to make everything you say in your ads 100%
believable and
credible—without needing testimonials, credentials, or other proof
elements.
- A secret way to use your local library to find
dozens of high paying direct response copywriting clients in a single
afternoon.
- Why advertising on FaceBook can be more
profitable than using Google AdWords.
- How to collect testimonials if you haven’t done
any “real” copywriting jobs yet.
- A “magic bullet” way for getting people to
almost instantly like and trust you — even if you never actually meet
them in person!
- Where to find clients who are already looking
for YOU. (No selling or convincing necessary.)
- Two ways to instantly banish your fear of
public speaking.
- How to get your books listed and selling on
amazon.com within just a couple weeks!
- A secret trick (even an “SEO dummy” can use) to
almost instantly get top google rankings on any key words you choose.
- The secret of getting world-class marketers
(with gigantic lists of
buyers) to joint venture with you—even if your list is puny and they
have no idea who you are.
- Why your book title is NOT the most important
part of your book when selling it! (And what is.)
- How to avoid Google duplicate content
penalties. (And actually profit from your duplicate content, instead.)
- Secret places to find royalty-free photos for
your advertisements.
- How to make money even from clients who don’t
hire you.
- The ugly little secret about “how to write”
courses… that keeps writers broke and frustrated.
- Why copywriting is the least important skill
you need in order to get booked solid with clients.
- How to get copywriting clients even if you have
no experience.
- How to design your sales letters when you’re
marketing to doctors, lawyers, and other business professionals.
- A secret way to get a ton of free traffic… even
if Google and other search engines remove you from their search results.
- How to use an ordinary stop watch to position
yourself so clients never see you as begging or desperate.
- The right and wrong ways to use Digg and
StumbleUpon.
- How to find time to study and learn about
copywriting even if you have
a job, family commitments, and other adult responsibilities.
- How to make outrageous claims and exciting
promises in your ads without sounding hype.
- A secret, “introvert-proof” way of setting up
joint ventures with business and marketing leaders with big lists of
customers.
- The #1 mistake copywriters make when trying to
gain their reader’s trust.
- How to use the Holy Bible to meet and work with
the “gurus” and other
experts in your field. (This incredible secret works even if you’re a
“fire breathing” atheist.)
- How to sell scads of your self published books…
without paying for any advertising!
- An almost unknown way to make a TON of money
from your email list… without sending them any emails.
- A simple way to test your online sales letters…
without spending any money or needing any special computer skills.
- How to use Twitter to get more clients. (Joe’s
example is for
copywriters, but this can apply to most any other service business,
too.)
- How to get TV stars to endorse you, your
product or your service.
(This is almost 100% guaranteed to increase your sales and brand in
whatever market you’re in.)
- The secret to selling on stage without coming
off as a “sales man.”
- How to turn emails you’ve sent to people years
ago into cold, hard cash!
- How marketers, copywriters and almost every
other business owner can use social media sites to dramatically boost
their profits.
- The easiest known way to “pre-sell” yourself to
potential joint venture
partners… before you even talk to them! (Works even if you’re a total
business “newbie” now.)
- Why you actually have a “moral obligation” to
sell your products at your speeches.
- The #1 mistake people make when marketing their
self published books!
- How to “piggy back” off the hard-won
connections, joint ventures and relationships of other people.
- How
to set up profitable online joint ventures—even if you live in a cave
with no friends, contacts or business connections whatsoever.
- What to do if you’re starting from scratch
online and need to make a lot of money—fast.
- And lots, lots, LOTS more.
Whew!
OK, if all of
that doesn't persuade you to get The Copywriting Grab Bag, then I don't
know what
else will: